Ayurveda Pura Wins the 2013 Great Taste Awards

Ayurveda Pura ’s herbal teas have wowed judges at Great Taste 2013 – the world’s largest food awards scheme involving over 400 judges and thousands of hours of blind tasting. 

De-Stress™ and Re-Energise™ Ayurvedic Herbal Tea have won three (maximum) and two stars accordingly.

De-Stress Herbal Tea helps to calm the mind, de-stress the body, and balance the Vata (air & space) Dosha. Whilst Re-Energise Herbal Tea gently but effectively boosts energy levels, removes toxins and helps to balance the Kapha (water & earth) Dosha in the body. Both products contain a unique blend of 100% natural ingredients, hand selected from around the world.

Another award-winning product by Ayurveda Pura, Chyawanprash, has also achieved a star at Great Taste 2013. This ultimate food supplement contains more than 30 natural ingredients such as fruits, herbs and spices, including Amla (Indian Gooseberry), one of the most potent sources of Vitamin C. 

Out of almost 10,000 products entered into Great Taste 2013 only 125 have been awarded 3-star. All 3-star products have been re-judged by a panel including Masterchef judge and restaurant critic Charles Champion, food buyers from Harrods, Fortnum & Mason, Selfridges, Harvey Nichols and Whole Food Markets and Michelin Star chef Russell Brown who have together decided on the 2013 Top 50 Foods, the Golden Fork Trophy winners as well as the new 2013 Supreme Champion.      

Notes for editors:
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for speciality and fine food & drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
           
Since 1994 over 80,000 products have been evaluated. This year alone, almost 10,000 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.

The Great Taste Awards Press Enquiries:
Joanne Myram:
joanne@positivepr.co.uk
+44 (0)1935 389497